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Talk to Your Kids About Underage Drinking

The Department's strategic initiative entitled "Talk To Them At Every Age - They're Listening" is an opportunity to create an awareness surrounding the prevention of underage drinking.  Children look to their parents and caregivers as their primary source for advice, support, and role modeling which is why we are encouraging you as parents and caregivers to talk to them at every age – they're listening.

Over the past few years, the Substance Abuse and Mental Health Services Administration (SAMHSA) has been providing technical and financial assistance to states and territories across the US in an attempt to create awareness and educational videos that address the on-going national problem of underage drinking.  To learn more information, visit SAMHSA's State/Territory Videos Project, where you will find videos that have been developed by other states.

DDAP took this opportunity, along with support and assistance from members of the Pennsylvania Liquor Control Board, the Penn State EPIS Center, the Parent Panel Advisory Council, the Dauphin County SCA, and the Miracle Group at the Hope Station in Harrisburg, to create two Public Service Announcements (PSAs) which coincide with SAMHSA's "Talk, They Hear You." campaign, encouraging parents and caregivers to talk to their children about alcohol

SAMHSA's "Talk. They Hear You." Campaign

This media campaign is designed to help prevent underage drinking among children ages 9 to 15 by providing their parents and caregivers with the resources they need to properly address this issue with their children early.  The campaign website offers customizable radio, television, and print public service announcements; social media tools; and fact sheets, talking points, and other print materials to share with parents and caregivers in the community. (Substance Abuse and Mental Health Services Administration; May 2013) 



Town Hall Meetings To Prevent Underage Drinking

Every 2 years, the Substance Abuse and Mental Health Services Administration (SAMHSA) sponsors national Town Hall Meetings to educate communities about underage drinking and to mobilize them around its prevention.  Prevention is working!  Help continue the downward trend in underage drinking by hosting or attending a meeting in your area.

This year, thousands of organizations nationwide will be hosting Town Hall Meetings to mobilize communities around underage drinking prevention.  Get involved in this national movement to learn what you and your community can do to prevent underage drinking.  Anyone can help; everyone is needed.

Help prevent underage drinking by participating in a Town Hall Meeting.  You can find a meeting in your area to volunteer at as a cosponsor or speaker or to attend and add your voice to those calling for prevention.

For more information, visit SAMHSA's Town Hall Meetings to Prevent Underage Drinking campaign.